Talking about the development of the barbecue industry industry
Release time:2021-11-12
Since ancient times, people have had the Xi of roasting birds and fish with fire, and then slowly evolved into barbecue. Grilling refers to the process of grilling meat and meat products in charcoal or electric heaters. Generally speaking, barbecue is the process of cooking food (mostly meat, seafood, vegetables) over a fire and cooking it until it is ready to eat.
In modern society, due to the invention of a variety of ways to use fire, barbecue methods have gradually diversified, and various barbecue grills, barbecue grills, barbecue sauce, tin foil and other barbecue supplies have been developed. Charcoal grills are the most common, and can be seen in barbecue restaurants and barbecue stalls in almost every city in China. On weekends, take the barbecue grill to the field in a trolley, chat, drink, and enjoy the fun of barbecue, reduce the hard work of going to work, and add highlights to urban life, which is a new product that can improve people's quality of life.
Background of the barbecue industry:
The market potential is large and the consumer group is wide. Barbecue is the second largest category in China's catering industry, accounting for 33.6% of the total market.
Transformation under consumption upgrading. In 2019-2020, almost all catering people have noticed a trend: consumption upgrading. These four words are especially obvious in the barbecue industry. With the improvement of the consumption level of the Chinese people, the income scale of the catering industry continues to grow, and the Chinese barbecue industry has begun to transform. Therefore, with the current general trend of consumption upgrading in the catering industry, the middle-class consumer group, mainly 80-90, is a typical performance preference and a shrewd discerner.
The target group is clear and the unit value is high. The characteristic of the barbecue category is not to fill the stomach, but to gather with friends, chat, eat skewers, drink beer, and decompress. Therefore, the customer base structure of barbecue brands is mostly 20-45 years old, and it just so happens that this category is a group with higher spending power.
Prospects for the barbecue industry:
Barbecue is a relatively popular field in the catering industry, is one of the main catering industry in China, barbecue catering form has become one of the favorite cooking methods by the majority of consumers, its development prospects are good and stable is an indisputable fact. However, the continuous deterioration of the air environment in China's major cities has forced people to think about how much charcoal barbecue brings taste enjoyment to our lives, but also how much damage it has brought to our living environment.
The rule of law and innovation are inseparable from the development of any field. Based on the pressure of environmental protection, the relevant laws and policies of the state have vigorously controlled the extremely destructive charcoal burning behavior, and severely cracked down on open-air barbecue and barbecue behavior without relevant fume treatment measures. However, in this market with a consumption potential of more than one trillion yuan, there will always be refreshing innovative equipment to replace the backward traditional model. In the development of the barbecue industry, the innovative technology of health, environmental protection and automatic and efficient will surely replace the traditional charcoal burning mode, and the emergence of electric grills is the most important signal.
Background of the barbecue:
At present, the supply of China's barbecue grill industry can basically meet the domestic market demand, among which the supply of charcoal barbecue grills with low technical content is oversupply, while the demand for electric barbecue grills and microwave barbecue grills is greater than the supply. Among them, the domestic output of low-end barbecue grills is relatively high, and some of them are used for export, while barbecue grills with a high technical level need to be imported from abroad.
As a new barbecue mode in recent years, electric barbecue has jumped out of the role of supporting role, and has turned to compete with charcoal grilling and gradually replace the position of charcoal grill. Electric barbecue is gradually loved by barbecue restaurants and consumers because of its advantages of easy use, large number of people, energy saving and environmental protection, and no hidden dangers in food health.
Especially since the outbreak of the epidemic, with the rise of the takeaway market, many barbecue restaurants have launched takeaway platforms, and when they want to eat a barbecue in the middle of the night and don't want to go out, barbecue takeaway has also become a wise choice for many consumers. Traditional charcoal grilling was gradually replaced by electric grills because of its slow roasting speed and inability to keep up with the fast-paced life of takeaways.
Yihe Youpin Intelligent Oven:
In order to cater to the development of electric ovens and keep up with the development trend of the catering industry, in 2020, Shandong Yihe Youpin Internet Technology Co., Ltd. and the Chinese Academy of Sciences developed and launched the Yihe Youpin Internet of Things intelligent oven, which integrates the animal husbandry industry chain with the Yihe Youpin APP and creates a new ranch experience in the Internet era, so that Sunit mutton can be monitored in an all-round way from production, transportation, processing and roasting. With "new era, new technology" to promote the development of Inner Mongolia Damaoqi Sunit sheep, so that consumers can understand and eat this green and healthy high-quality mutton.
Advantages of the equipment:
(1) Fast roasting speed: The built-in standardized intelligent grilling program, which uses infrared and microwave technology, can grill a leg of lamb in 15 minutes, compared to nearly 2 hours for traditional charcoal grilling.
(2) Health and hygiene: The food is uniformly salted and distributed by the company, and the microwave sterilization does not destroy the cell structure of the meat, which is hygienic and ensures that the nutrition is not lost.
(3) Pure and uniform taste: For different products, built-in specific barbecue programs, the taste of the oven is uniform at any time, which can ensure the pure and long-term stability of the taste.
(4) Simple and easy to operate: built-in barbecue program, operated through the touch screen, you can get started in 5 minutes Xi learning, without any barbecue technology.
(5) Portable and mobile: The oven is small in size, occupies an area of less than 2 square meters, and has universal wheels at the bottom, which can be moved at any time. It is widely used in large and small shops such as food stalls and barbecue restaurants.
(6) Environmental protection and pollution-free: It comes with its own fume treatment device, which meets the national emission standards.
Previous
Previous
Related News
Ask an experienced friend to talk about what kind of barbecue grill is good?
It's getting hotter, and it's beer barbecue season again. Whether it's a night off work or a weekend holiday, it's very pleasant to have a barbecue and beer with three or two friends.
2022-07-28